A special focus for this webinar will be on how a marketing automation strategy brings sales and marketing closer together, and where to start. We’ll introduce models and concepts to analyze how your company’s strategy and culture can better support your marketing and communication efforts by using behavior as a competitive edge.
At the webinar (held in English) we’ll go through the following questions:
- How to strengthen customer relationships and drive loyalty with marketing automation?
- Which points in the customer journey should you automate?
- What to look for in marketing automation software?
- How to get started with creating a strategy?
Sign up even if you cannot join at the specific time, as a recording of the webinar will be sent to all registered participants afterwards.