Lime Marketing


Lime Marketing

When it’s become time for you to select the recipient list from Lime CRM, to do it successfully, follow these steps:

  1. Select recipients tab (on the left upper corner).
  2. Now you have two options either to add a recipients list or to import recipients. Select add recipients list.
  3. From the panel on you the left, select Lime CRM.
  4. Find the recipients list you want to send the e-mail to and press on add selected list.
  5. DONE!

Unfortunately, it’s not possible to embed a video to your newsletter. What you can do is to insert a picture (from the actual video) and add a URL link to the YouTube video from the inserted picture.



There are four different categories of bounces – hard, soft, spam, transient, auto responder and others.

Hard bounce means that the recipient address does not exist (eg the domain has ceased to exist or the e-mail address is misspelled).

Soft bounces are temporary bounces, such as a full inbox.

Spam is when the recipient’s spam filter thinks that the message should be classified as spam and therefore the send out is not delivered to the recipient.

Transient is a temporary bounce. The server was down when we tried to send and we could not deliver the email within 4 days.

Auto responder means e.g. out of office notifications or notification that the recipient has left work or changed email address.

Other bounces end up with the bounces that Lime Marketing cannot interpret, where the bounce code and text deviate from the standard.

A publication is folder and can be categorized as newsletters, events, campaigns, press info, or make publications directed for different languages. Each publication has its own sender information and templates.

Publications handles subscriptions (opt-in) and opt-outs automatically. This means that a recipient can choose not to receive more mailings from the publication newsletter but still receive press info, as they are sent from another publication.

  1. Lime CRM
  2. Lime Marketing
  3. What do different words and expressions mean?

What do different words and expressions mean?

Some expressions in email marketing are not always easy to understand, especially if you’re not too familiar email marketing.  Below you will find a small dictionary, we hope that this will be useful for you:

OptIn – list

This can be compared to a subscription list which you sign up for to receive send outs on the desired topic. When you, on websites, fill in your e-mail address to receive newsletters or articles, it is an opt-in list that you sign up for.

OptOut – list

If a recipient unsubscribes from a send out, the recipient ends up on the OptOut list for the publication (folder), ie a subscription list for this type of mailing. This means that the recipient won’t receive any send outs from the particular publication.


If your email, for some reason, is not delivered to the desired recipient, it is said that the message bounces. There are different reasons for this and different types of bounces. We have a separate article that goes through the different types of bounces, you can find it here >>

Opening frequency

This shows the percentage of recipients that opens your send out. is normal to have an opening frequency of about 20%, but it obviously depends on factors such as headline, pre header and target group, but of course it is possible to achieve higher opening frequencies – the best way to do so is by testing, testing and testing!

Clickthrough rate (CTR)

This shows how many recipients clicked on any link in your send out. What you strive for when it comes to click-through rate is a little harder to say outright as it completely depends on the purpose and content of your mailing even if you turn to B2B or B2C. But normally a click-through rate for a send out is about 3% of those who opened the mailing. A CTR can be improved e.g. by adjusting the recipient list or the email content.

Sender name

A sender name represents from which one the email is from. It can be from your company or from an employee in your company. A tip! If you want to increase your opening rate try to change to sender name from company name to a person, it makes the send out more personal.


In Lime Marketing, publications can be linked to folders from which different send outs are sent. Publications are created based on frequently recurring areas, such as “Newsletter” and “Event invitations”, or can be named after a specific target group marketing Norway, marketing Germany, etc.


After the sender name and subject line (which you fill in on the settings page), it is time to fill the preheader in the editor. The recipient usually sees this before the email is opened, in the preview of the email in the inbox (below the subject line). Think about what you can write to capture the recipient’s interest. The pre-header text should complement the subject line.

Braiding variable

By merging names, companies, customer contacts, you can make the send out more personal. Use the braid variable in the content, or why not in the subject line or the sender?

Responsive content

Responsive means that the content is adapted depending on which device the email is read in. So, regardless of whether the email is opened on mobile or on the computer device, the send out will look nice as it adapts to the specific device.

Drag & drop

This means that when you create an email, you can drag your content blocks (in which you have text & image) up and down in your mailing and drop them where you want without any problems.